The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022
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PDF) Mental representation changes the evaluation of green product benefits
PDF) EXPRESS: The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products
PDF) EXPRESS: The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products
Saerom LEE, Professor (Associate), Doctor of Philosophy, University of Guelph, Guelph, UOGuelph, Department of Marketing and Consumer Studies
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Frontiers The Effectiveness of Price Promotions in Purchasing Affordable Luxury Products: An Event-Related Potential Study
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Saerom LEE, Professor (Associate), Doctor of Philosophy, University of Guelph, Guelph, UOGuelph, Department of Marketing and Consumer Studies
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